Maison A collaborated with Paris-based fashion house Gauchère on the design of a pop-up store at Selfridges in London. Conceived as an immersive spatial expression of the brand, the project translated Gauchère’s refined, modern identity into a tactile retail environment.

The studio curated a bespoke setting composed of custom-designed furniture and rugs, developed specifically for the installation, and interwoven with carefully selected vintage pieces. The selection was made in close collaboration with Gauchère’s Creative Director, Marie-Christine Statz, resulting in a space that balanced precision and character, structure and softness.